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Monday, February 17, 2014

Facebook succeeded with Paper

Welcome to the smart world where every possible thing is being done from your mobiles and tablets. Think if any site which is used by you daily is looking same from years and no differentiation between mobile client and desktop client and seems boring ? !!! .
Facebook is one of the most used sites by you, me and almost everyone. Recently company celebrated its 10th anniversary and announced that it reached 1.25 billion active users. There were many changes and many new features in these 10 years but the look and feel remains same, it is fine for now but always think for the future, it may be good or bad. There has to be multiple paths for any app, the company faces increased skepticism from both pundits and consumers. So, for its next app, Facebook started from scratch and started small and came up with something decidedly unlike anything Facebook is done before. That is the origin for the new Facebook app called "Paper".
Recently released for the iPhone, the app represents a wholesale rethinking of how users interact with the social network. Instead of focusing on a single "news feed" filled with posts from other users, the app is designed to be more like a newspaper, with sections that focus on particular news topics or interests, such as technology, sports or food. Users can choose to see content from up to 10 sections at a time from among 20 choices.

Facebook designed Paper to give more fresh experience than Facebook's website or its mobile app or mobile site. Mainly this doesn't restrict user inside some boundaries, it gives full screen access for the users. This app looks more like flipboard but more socialized ;).
For now this app is restricted to iPhone users that too in few countries, Facebook is planning to make this available across all platforms and all active users to use it."Great products don’t start with a billion users, they start with just a few".

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