It seems Facebook is following divide and rule policy, the release of it's new Groups app is conveying the message. Already Facebook CEO Mark Zuckerberg released one video message regarding its strategy behind isolating messenger app from the main Facebook app. Now it's turn for Groups app, users can access and enjoy ease access with it's standalone groups app.
According to the stats more than 700 million users use Facebook groups feature to stay in touch with family, collaborate on projects, plan trips and offer support to friends. With the newly introduced Facebook Groups app that helps people share faster and more easily with all the groups in their life.
According to the statement given by Facebook they built this app with the people who use Groups the most in mind, like:
- Students from Donda’s House, an arts nonprofit in Chicago, who use groups to stay in touch during and after a 12-week music program
- A class of dental students in Brazil who use a group to post notes and reminders about upcoming tests and due dates
- Nine best friends spread out across Japan, Malaysia, Singapore, Hong Kong and England who use a group to keep connected
Now let's see the app in action
1. Groups you use most frequently are at the top, and you can quickly move between each group.
2. Easily start a new group by tapping Create.
3. Track notifications and easily control which notifications you want to see.
4. In the new Discover tab, you’ll see groups suggested to you based on Pages you’ve liked, groups your friends are in and where you live.
Finally, this isolation of features in mobile devices is really apt as it will bring the loading time of the apps down and users can easily access their needed feature. For now Facebook is not removing the groups feature from its main Facebook app but soon it may remove that. This app is really awesome for the guys who uses Facebook groups mostly.
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